Episode 021 – Closer Look: Print Marketing



In episode 019 I talked about old-school approaches to marketing and advertising.  In this episode I revisit and focus on the benefits of using printed materials to market and advertise your business.  I discuss the various types of printed materials, how you can create them, how to have them created for you, software you can use, and the option of using an online print service.  Additionally I talk about how these materials can be used, from simply having a business card in your pocket so you can hand it to someone to launching a good old fashioned snail-mail campaign.