It will happen one day, whether you like it or not. Something will break. Something will fail. Something will get lost. We’ve covered this in several past episodes. In this episode I focus solely on the avenues of support, training, troubleshooting, and preparedness that are available to you. Below are links to sites mentioned in the episode.
All photo booth software these days offer methods of posting to various social media platforms. Does it matter which ones you offer? I talk about using Darkroom’s output options from email to Instagram and what they truly do. I also talk about using social media for your business. Even if you don’t offer social media output with your packages you should still make and maintain accounts for your business. Social media is not just for guests, it’s for marketing and digital presence beyond Facebook.
Building ties to the community is vital to your marketing. When first starting out, doing the odd free event here and there is a tried and true practice to get your name out there. More importantly though is building that connection to your community. Making these kinds of connections to your community with the occasional free event will help you understand the ebb and flow of your business. You can gain deeper understanding of how to package your offerings. How to adjust pricing. What features are hot and what features are fad. Never assume you know the pulse of your community if you are not actively out in it. Success is becoming more than a line on a page in the phone book or an entry in an online search result. Make 2018 the year you get involved.
One of the pillars of service-based business is the discount. When used correctly discounts can win you business. When used incorrectly they can cause your business more harm than good. In this episode I talk about how to strategically set your pricing to absorb discounts and still make a profit, effective discount strategies, pitfalls to avoid, and different ways you can introduce discounts.
This week I dig through the mailbag and answer some questions that have come in to the firstname.lastname@example.org email address. These are some of the most-asked questions that have come in since the podcast began. This first batch of questions range from where to find answers for support to changing software on your booth. The importance of staying with your booth at an event. The relevance of business education. Hear what your fellow listeners are asking, and send in some questions of your own.
In episode 019 I talked about old-school approaches to marketing and advertising. In this episode I revisit and focus on the benefits of using printed materials to market and advertise your business. I discuss the various types of printed materials, how you can create them, how to have them created for you, software you can use, and the option of using an online print service. Additionally I talk about how these materials can be used, from simply having a business card in your pocket so you can hand it to someone to launching a good old fashioned snail-mail campaign.
I talk with Nick Yates, owner of Strike A Pose San Diego, who hit the ground running with his business even before his photo booth arrived. Nick talks about his very beginning, where he is now, and where he wants to be in 2018. Great information for new and veteran booth owners.
Also, as mentioned in the episode, I am including a link to Honeybook CRM. Customer Relationship Management software is well worth looking at. Using the link below, you will get 50% off of your first year of Honeybook!
This week I talk about handling the stress that comes with the holiday season, then I go over the importance of old school advertising strategies. Owning a business is stressful enough, but holidays can quickly add more stress on top of that. Learn how to take a break, and how to use that break wisely. Next up is old school advertising and marketing methods that often get overlooked but are just as important as advertising on the digital landscape. I go over some tried and true methods that will not only help to grow your business, but also help you build important connections.
Creating themes for your booth and events may seem like a simple idea, but very few people are doing it. Mentioned in previous episodes, this week I talk about creating themes as packages or to match a customer’s existing theme. Putting together themes will place you out front in creating memorable experiences, and it will put you ahead of your competition.
We all know that backups are important when it comes to our computers, but with a photo booth what else do you need to back up? Everything, eventually. In this episode I talk about not only backing up your Darkroom information but also your hardware. I go over a suggested order in which to start backing up your booth hardware as your business grows as well as considerations for items like the printer, camera, and computer. You don’t have to start out with a backup of everything, but you should certainly make it a goal to achieve as your business evolves.
You are not limited to the props, backdrops, or templates that come with your booth. We have talked about these in past episodes, but this week I go over how you can expand your offerings. I talk about retail routes as well as getting creative and making your own items to expand your world of fun.
Some sites mentioned in the episode:
Running your own business means you need to keep track of a lot of information and processes. I talk about tools to help you ease that burden, such as CRM (Customer Relationship Management) software, retail software, spreadsheets, and good old-fashioned date and calendar books. No one process is right, but not having a process is definitely wrong.
Here are links to the software discussed in this episode:
This week we talk with Tiffanie Rosier, owner and CEO of AllStar Photobooth LLC. Tiffanie has worked hard over the last three years to build her business and her brand. She shares the basic steps she took to get where she is now, and has some great advice every booth owner can put to use.
In the interview Tiffanie mentions Honeybook, a CRM (Customer Relationship Manager) software system she uses to help manage her business. If you click on the link below you will get 50% off your first year of Honeybook!
Step up your game by becoming an entertainer as well as an owner/operator. This episode, scratchy voice and all, talks about going all-in and stepping into the role of being an entertainer and selling an experience rather than just pictures. It should be fun for you as well as for the guests.
It’s not the most exciting information but it is terribly important and essential. This week I talk about copyright law and its implications in designing templates. You will learn what it is, how Fair Use really does not apply to photo booths, and what you can do to keep your business safe and clear of any copyright issues. Below I have included a PDF file with the important points of the copyright discussion and links to more information on the law, as well as some links to stock image sites.
Lighting for a photo booth is pretty straight forward, but what happens when the standard setup changes? Broken or burned out bulbs, ambient light coloring, these are all easily managed if you know which settings on the camera you need to work with. I go over the four camera settings that will help you conquer lighting issues, as well as discuss the importance of using a light meter.
This episode brings to a close our three-part series on the four types of events by discussing indoor events. Both canopy and open booth events indoors come with less variables than their outdoor counterparts, but there are still a couple of considerations that need attention. I also discuss a Darkroom feature that many people are not aware of; adding QR codes to your screen and print templates.
In this second part of our three-part series I talk about running events outdoors. Canopy and open booth events held outside come with some special considerations. I cover the important technical issues as well as discuss tips on protecting your booth and your gear. Below is a link to a wonderful tool to help you determine the placement of your booth in conjunction with direct sunlight, The Photographer’s Ephemeris, as mentioned in the episode.
We start a three-part series this week on the four different types of events you can do with your booth; canopy indoors, open booth indoors, canopy outside, open booth outside. In this first part I define each event type and give a top-down look at their basic differences and the specific considerations that must be given. Parts two and three will get into more details of indoor and outdoor events and their strengths, weaknesses, and preparation guidelines.
This week I talk about the tools you have at your disposal for your business, as well as some ideas on what you can acquire down the road. When you have a vision of what you want your photo booth business to be like it’s important to know and understand the tools required to get there. Your photo booth has a great deal more tools than you may realize. Let’s discover a few of them, and talk about some additional tools for expansion.
It’s a giveaway! Listen to hear how you can receive two Darkroom template sets exclusive to Strike A Pose customers for free until September 22, 2017! Knowing how to work with templates in Darkroom is paramount to continued success and expanding your brand. This week I talk about the importance of working with templates, whether you are a beginner or if you are an advanced owner looking to broaden your template library. Template store links, as well as graphic editor links, are included in the PDF document below to help you get going.
This week I talk about using a checklist to prepare well in advance for your events. Preparation is often the deciding factor between success and failure at an event. I go over a standard checklist to follow starting 72 hours before an event. Below is a PDF file of that checklist to help bet you started.
Photo Booth Emergency Kit (in case you missed it)
This week I talk about some important camera terms. Aperture, shutter, and ISO. What they mean, and how to work with them to get the best pictures from your photo booth. Mastering these three settings will enable you to deal with any changes in your lighting situation.
We also have a GIVEAWAY this week! Send us an email by clicking on the Send Us A Note button in the top menu and you will be entered to win a FREE copy of Tom Ang’s book Digital Photography Essentials.
This week our episode is a little bit longer in length as I discuss some of the most common technical issues that can crop up during an event. I begin with listing items to build your “emergency kit” to keep with the booth. You can download a PDF of that list below:
Tom Ang’s Photography Basics Book:
You’ve started your own business. Now it’s time to own it. In this episode I talk about the necessity of learning the core fundamentals (basics) of your business, as well as the importance of educating yourself on the components of your booth. To aid in that endeavor I am providing the following links to valuable external resources:
In this first episode I talk about establishing routines, how they help you and your business. While it sounds mundane a committed routine can help you save time and look professional. We would also like to hear about any routines you create by sending them to us at email@example.com.