Building ties to the community is vital to your marketing. When first starting out, doing the odd free event here and there is a tried and true practice to get your name out there. More importantly though is building that connection to your community. Making these kinds of connections to your community with the occasional free event will help you understand the ebb and flow of your business. You can gain deeper understanding of how to package your offerings. How to adjust pricing. What features are hot and what features are fad. Never assume you know the pulse of your community if you are not actively out in it. Success is becoming more than a line on a page in the phone book or an entry in an online search result. Make 2018 the year you get involved.
Category Archives: Discounts
One of the pillars of service-based business is the discount. When used correctly discounts can win you business. When used incorrectly they can cause your business more harm than good. In this episode I talk about how to strategically set your pricing to absorb discounts and still make a profit, effective discount strategies, pitfalls to avoid, and different ways you can introduce discounts.