It will happen one day, whether you like it or not. Something will break. Something will fail. Something will get lost. We’ve covered this in several past episodes. In this episode I focus solely on the avenues of support, training, troubleshooting, and preparedness that are available to you. Below are links to sites mentioned in the episode.
All photo booth software these days offer methods of posting to various social media platforms. Does it matter which ones you offer? I talk about using Darkroom’s output options from email to Instagram and what they truly do. I also talk about using social media for your business. Even if you don’t offer social media output with your packages you should still make and maintain accounts for your business. Social media is not just for guests, it’s for marketing and digital presence beyond Facebook.
Building ties to the community is vital to your marketing. When first starting out, doing the odd free event here and there is a tried and true practice to get your name out there. More importantly though is building that connection to your community. Making these kinds of connections to your community with the occasional free event will help you understand the ebb and flow of your business. You can gain deeper understanding of how to package your offerings. How to adjust pricing. What features are hot and what features are fad. Never assume you know the pulse of your community if you are not actively out in it. Success is becoming more than a line on a page in the phone book or an entry in an online search result. Make 2018 the year you get involved.
One of the pillars of service-based business is the discount. When used correctly discounts can win you business. When used incorrectly they can cause your business more harm than good. In this episode I talk about how to strategically set your pricing to absorb discounts and still make a profit, effective discount strategies, pitfalls to avoid, and different ways you can introduce discounts.
This week I dig through the mailbag and answer some questions that have come in to the email@example.com email address. These are some of the most-asked questions that have come in since the podcast began. This first batch of questions range from where to find answers for support to changing software on your booth. The importance of staying with your booth at an event. The relevance of business education. Hear what your fellow listeners are asking, and send in some questions of your own.
We all know that backups are important when it comes to our computers, but with a photo booth what else do you need to back up? Everything, eventually. In this episode I talk about not only backing up your Darkroom information but also your hardware. I go over a suggested order in which to start backing up your booth hardware as your business grows as well as considerations for items like the printer, camera, and computer. You don’t have to start out with a backup of everything, but you should certainly make it a goal to achieve as your business evolves.
You are not limited to the props, backdrops, or templates that come with your booth. We have talked about these in past episodes, but this week I go over how you can expand your offerings. I talk about retail routes as well as getting creative and making your own items to expand your world of fun.
Some sites mentioned in the episode:
This week I talk about the tools you have at your disposal for your business, as well as some ideas on what you can acquire down the road. When you have a vision of what you want your photo booth business to be like it’s important to know and understand the tools required to get there. Your photo booth has a great deal more tools than you may realize. Let’s discover a few of them, and talk about some additional tools for expansion.
It’s a giveaway! Listen to hear how you can receive two Darkroom template sets exclusive to Strike A Pose customers for free until September 22, 2017! Knowing how to work with templates in Darkroom is paramount to continued success and expanding your brand. This week I talk about the importance of working with templates, whether you are a beginner or if you are an advanced owner looking to broaden your template library. Template store links, as well as graphic editor links, are included in the PDF document below to help you get going.