Building ties to the community is vital to your marketing. When first starting out, doing the odd free event here and there is a tried and true practice to get your name out there. More importantly though is building that connection to your community. Making these kinds of connections to your community with the occasional free event will help you understand the ebb and flow of your business. You can gain deeper understanding of how to package your offerings. How to adjust pricing. What features are hot and what features are fad. Never assume you know the pulse of your community if you are not actively out in it. Success is becoming more than a line on a page in the phone book or an entry in an online search result. Make 2018 the year you get involved.
This week I dig through the mailbag and answer some questions that have come in to the firstname.lastname@example.org email address. These are some of the most-asked questions that have come in since the podcast began. This first batch of questions range from where to find answers for support to changing software on your booth. The importance of staying with your booth at an event. The relevance of business education. Hear what your fellow listeners are asking, and send in some questions of your own.
I talk with Nick Yates, owner of Strike A Pose San Diego, who hit the ground running with his business even before his photo booth arrived. Nick talks about his very beginning, where he is now, and where he wants to be in 2018. Great information for new and veteran booth owners.
Also, as mentioned in the episode, I am including a link to Honeybook CRM. Customer Relationship Management software is well worth looking at. Using the link below, you will get 50% off of your first year of Honeybook!
Creating themes for your booth and events may seem like a simple idea, but very few people are doing it. Mentioned in previous episodes, this week I talk about creating themes as packages or to match a customer’s existing theme. Putting together themes will place you out front in creating memorable experiences, and it will put you ahead of your competition.
Step up your game by becoming an entertainer as well as an owner/operator. This episode, scratchy voice and all, talks about going all-in and stepping into the role of being an entertainer and selling an experience rather than just pictures. It should be fun for you as well as for the guests.