In episode 019 I talked about old-school approaches to marketing and advertising. In this episode I revisit and focus on the benefits of using printed materials to market and advertise your business. I discuss the various types of printed materials, how you can create them, how to have them created for you, software you can use, and the option of using an online print service. Additionally I talk about how these materials can be used, from simply having a business card in your pocket so you can hand it to someone to launching a good old fashioned snail-mail campaign.
You are not limited to the props, backdrops, or templates that come with your booth. We have talked about these in past episodes, but this week I go over how you can expand your offerings. I talk about retail routes as well as getting creative and making your own items to expand your world of fun.
Some sites mentioned in the episode:
It’s a giveaway! Listen to hear how you can receive two Darkroom template sets exclusive to Strike A Pose customers for free until September 22, 2017! Knowing how to work with templates in Darkroom is paramount to continued success and expanding your brand. This week I talk about the importance of working with templates, whether you are a beginner or if you are an advanced owner looking to broaden your template library. Template store links, as well as graphic editor links, are included in the PDF document below to help you get going.