One of the pillars of service-based business is the discount. When used correctly discounts can win you business. When used incorrectly they can cause your business more harm than good. In this episode I talk about how to strategically set your pricing to absorb discounts and still make a profit, effective discount strategies, pitfalls to avoid, and different ways you can introduce discounts.
This week I dig through the mailbag and answer some questions that have come in to the firstname.lastname@example.org email address. These are some of the most-asked questions that have come in since the podcast began. This first batch of questions range from where to find answers for support to changing software on your booth. The importance of staying with your booth at an event. The relevance of business education. Hear what your fellow listeners are asking, and send in some questions of your own.
In episode 019 I talked about old-school approaches to marketing and advertising. In this episode I revisit and focus on the benefits of using printed materials to market and advertise your business. I discuss the various types of printed materials, how you can create them, how to have them created for you, software you can use, and the option of using an online print service. Additionally I talk about how these materials can be used, from simply having a business card in your pocket so you can hand it to someone to launching a good old fashioned snail-mail campaign.